On Oct. 10-12, the Kellogg School launched its first multiday executive education program designed exclusively for Kellogg alumni at the James L. Allen Center. Kellogg on New Directions in Management provided a look at the latest trends in management practice and research.

The theme of the session, “Strategic Stakeholder Management,” addressed the organizational challenge of managing diverse relationships among constituents such as shareholders, customers, employees, regulatory agencies, advocacy groups and the media.

Participants included 28 Kellogg alums, with some traveling from Europe, South America and Asia. Kellogg faculty teaching in the program included Thomas Lys on Sarbanes-Oxley, Alice Tybout on branding, Huggy Rao on building a market-focused culture and Daniel Diermeier on stakeholder marketing. In addition, Harry M. Jansen Kraemer Jr. ’79, former chairman and CEO of Baxter International, spoke about leadership challenges associated with managing a variety of divergent interests within an organization.

Said participant Ann Scovil ’91, director of financial reporting and accounting at Target: “The program addressed a range of topics that we have been reading about and experiencing inside our companies every day. In two intense days, I gained a fresh perspective on how stakeholder management, brand positioning, financial reporting and corporate culture are truly interrelated.”