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Kellogg
World
Alumni
Magazine Winter 2004
COVER
STORY: Action Learning
The
Kellogg classroom and beyond
Offering
both theory and practice, the Kellogg School model for academic
excellence is at the head of the class
Without a net (almost)
The
Kellogg Advanced Marketing Practicum lets students tackle
the complexities of business in a way that resembles what
they’ll encounter after earning their MBA
Romance and
reality
Entrepreneurship is synonymous with
action. Kellogg provides the tools to succeed in this challenging
arena
LEAP before you
look
Experiential learning gives students a jump
on the job market
The world is their
classroom
Kellogg GIM students help solve pressing social
issues with market-based research and strategies
In with the new
Through initiatives such as the Motorola Scholars
Program, Kellogg students gain hands-on experience with technology
and innovation, while making valuable research discoveries
Leading by doing
Kellogg conferences test student leadership
and marketing
Strength in
numbers
Kellogg students count on their analytical
finance skills to solve real-world business challenges
IN
DEPTH
Pitching the
pitch
Inside the rough-and-tumble world of sports
marketing with Kellogg grads who know the drill
Theory &
Practice
Professor Steve Rogers and Cheryl Mayberry
McKissack ’89 on the power of minority entrepreneurship
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