The Kellogg Annual Fund provides unrestricted support to the school, bridging the gap between tuition revenue and the actual cost of each student's education. Specifically, gifts to the Annual Fund meet critical institutional needs, including student scholarships, faculty research, facilities improvements, information technology and student leadership opportunities.

Phil Wilhelm '72, managing partner at Huron Partners Inc., offered his perspective on the importance of this kind of contribution.

"Kellogg helped to grow and refine my understanding of business disciplines. It also provided an invaluable forum for interchange with like-minded people, and it is important to give back to such an institution," said Wilhelm. "[When a donor] believes in an institution's mission and governance, making an unrestricted gift allows that institution to place each gift where it is needed most, and where it should have the greatest possible impact."