Kellogg hosts CEO Exchange; PBS show draws big audience

(L to R) Snyder, Cuban and Greenfield

On Sept. 20, Northwestern University's Cahn Auditorium was transformed into a television studio as Kellogg and A.T. Kearney hosted CEO Exchange, PBS's popular business program. Moderated by CNN's Jeff Greenfield, the show featured candid interviews with two prominent corporate leaders: Washington Redskins owner Daniel Snyder and Mark Cuban, founder of Broadcast.com and the owner of the Dallas Mavericks. About 1,000 people attended the event, which was taped by Chicago's Public Television affiliate WTTW for broadcast in Jan. 2001. Before taping began, an often-humorous Greenfield told the enthusiastic audience that no other school had demonstrated more interest in CEO Exchange. "You have outdone every other university where we¹ve brought the show," said Greenfield, who also entertained political questions from audience members while waiting for the guests to appear on stage.