Kellogg Faculty in the Media

Kellogg School professors continue to lend their insights on an array of subjects, providing expertise from finance and marketing to strategy and economics. Some recent media stories involving Kellogg professors include the following:

Wall Street Journal "Toy makers hit it big with Burger King deal." "From a marketing perspective, it's an enormous boost for these companies because all of a sudden you get your products into the hands of people all around the country," said Tim Calkins, clinical professor of marketing, in this Dec. 4 article. "It also is a little scary because you become very dependent upon the partner to boost the brand." He added that the challenge is "to turn the one-time bump into a sustainable business. This makes follow-through incredibly important."

Tim Calkins
Deborah Lucas
Alice Tybout
Donald P. Jacobs All photos © Evanston Photographic Studios

Financial Times "Struggle to create a two-way street." In this Jan. 28 essay by Dean Emeritus Donald P. Jacobs, he recalled the Kellogg School's effort to shake up management education in the 1970s: "This changing business world called for a new teaching model by professors steeped in research and equally open to collaboration. Learning needed to be a two-way street in which students and faculty could continually learn from each other — with professors educating students on theory, and students linking this back to their practical experiences."

Global Focus "Life at the top." Kellogg School Dean Dipak C. Jain contributed his views to this publication of the European Foundation for Management Development. He discussed business school governance, the future of the MBA, demographics and staying on top of the rankings. His interview appears in the Feb. 1 issue.

BusinessWeek "Super Bowl commercials XLII." "The Super Bowl is a good spend because you get the chance to create a lot of buzz ahead of the game," said clinical professor Tim Calkins, in the Feb. 4 edition.

Time "Do presidents matter?" In this Feb. 7 article, associate professor of management and strategy Ben Jones and Ben Olken of Harvard offered their insights on political leadership and economic growth around the world.

Forbes "No loan left behind." "The government ignores administrative costs — around $708 million in the fiscal year ended Oct. 31, 2007 — and makes unrealistic assumptions about interest rates," said Finance Professor Deborah Lucas in this Feb. 11 article. "Even if market interest rates shoot up, today's borrowers will owe only 6.8 percent and can stretch repayments out over 30 years. Another little problem: The government assumes a 12.4 percent default rate over the life of a direct loan, which computes to an annualized cost of 1.6 percent. That number looks sound now but will shoot up if there's a recession."

Globe and Mail (Canada) "Can't wait to put things off? New study says impatience and procrastination are two sides of the same coin." A profile of a study co-authored by Associate Finance Professor Paola Sapienza and post-doctoral fellow Ernesto Reuben was the subject of this Feb. 12 article.

American Medical News "Study questions impact of quality report cards." "Report card advocates are going to develop back problems because they are patting themselves on the back a little too hard," said David Dranove, professor of management and strategy, in this Feb. 18 article. "We need to slow this down. Public reporting is the most important movement in health care, and we need to get it right."

The Guardian (London) "Why Apple's secretive approach is so effective." This Feb. 21 article highlights new research co-authored by Marketing Professor Alice Tybout. "The Effect of Temporal Frame on Information Considered in New Product Evaluation: The Role of Uncertainty" will appear in the April issue of the Journal of Consumer Research.

TheStreet.com TV "You're So Money." Finance Professor Robert Korajczyk and Kellogg School students discussed the school's Asset Management Practicum in this Feb. 27 article.

New York Times "What are the lessons of the Blu-Ray/HD-DVD battle? A Freakonomics quorum." In this March 4 article, Shane Greenstein, professor of management and strategy, served as an expert to answer the questions, "Is the battle between HD-DVD and Blu-ray really over?" and "What can we learn from it?"