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Growth Marketing
Strategies to unlock new opportunities
To drive profitable growth in today’s dynamic business landscape, leaders must possess a deep understanding of their market, strategic insights into their customers’ behavior, and a powerful command of strategies and techniques that identify opportunities and inspire cross-functional teams to act quickly. The Growth Marketing program at Kellogg Executive Education will equip you with these essential skills through a rigorous and engaging curriculum. Join us at our vibrant Miami campus for a transformative experience led by renowned professors Derek Rucker and Kevin McTigue.
You will learn the critical 4-W’s of business growth in an immersive faculty-led experience, to equip you to better navigate the complexities of today’s market.
Where Do You Grow?
- Learn how to match high-potential market segments with your optimal products and services.
- Explore the disciplines of innovation, advertising, and brand purpose.
- Create clear, practical, short-term objectives that align with your organization’s goals.
- Understand how to balance brand versus performance marketing.
Who Are My Customers?
- Which customers provide the strongest opportunities for growth?
- Determine who your customers are and manage the complexity of audience targeting.
- Balance strategic targeting with AI-driven channel planning.
Why Are They Not Buying?
- Understand customer perceptions and barriers to purchasing.
- Learn how to develop a compelling messaging strategy that activates consumer motivations.
When and How Do We Engage?
- Outline a tactical approach to meet your customers’ needs through journey mapping.
- Optimize creative strategies and tactical execution.
Incentives available for groups and teams of four or more attending open enrollment programs. Learn more
VIDEO: Academic Directors Derek Rucker and Kevin McTigue give an overview of their new program, Growth Marketing.
Personal Consultation
Please contact us to schedule an advising session
Who Should Attend
- Marketing Leaders and Executives: Senior marketing professionals responsible for driving growth in their organizations.
- General Managers and Revenue Leaders: Executives focused on expanding market reach and driving growth.
- Product Managers and Entrepreneurs: Professionals involved in developing and marketing products and services who seek to scale their brand.
- Sales and Business Professionals: Individuals looking to enhance their strategic marketing capabilities and contribute to their company’s growth engine.
- Emerging Leaders: High-potential staff who wish to become a growth catalyst in their organization.
Key Benefits
- Engage in Experiential Learning: Participate in hands-on exercises that unite faculty and participants, bringing growth concepts to life and ensuring practical application.
- Adopt a Growth-Oriented Mindset: Learn to foster a proactive approach to assessing business challenges and converting them into opportunities.
- Master Strategic Frameworks: Learn to ask the right questions within your organization and apply proven methods to drive brand growth.
- Discover Contemporary Practices that Leverage Foundational Marketing Strategies: Connect innovative digital and AI-driven techniques with timeless strategic principles.
- Change How You Approach Growth Conversations: Effectively align your team’s activities and outcomes with strategic goals for success.
- Identify Key Growth Opportunities: Learn how to choose the best target segments for your products and services for maximum growth impact.
Faculty
Derek D. Rucker - Academic Director; Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing; Professor of Marketing; Co-Director, Center for Global Marketing Practice
Kevin McTigue - Academic Director; Clinical Associate Professor of Marketing
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