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Kellogg names new marketing director

By Rebecca Lindell

Jamie Rosman has joined the Kellogg School of Management as assistant dean and director of marketing and communications.

"I'm delighted to join the Kellogg community and be a part of this great institution as it marks its 100th year," Rosman said. "It's an exciting time to be here, as we look back on a century of accomplishment and set new directions for the school as an institution and brand."

Rosman was selected after a nationwide search that spanned the nonprofit and for-profit sectors.

"Jamie brings a wealth of experience to Kellogg, along with a skill set that is extremely well matched to continue to strengthen the school's brand globally," said David Besanko '82, senior associate senior dean for planning and strategy.

Rosman arrives at Kellogg after six years at the University of Chicago, where she was executive director of marketing communications at the Harris School of Public Policy Studies. Prior to that, she spent more than a decade in marketing and communications, first at Leo Burnett Worldwide Inc. in the account planning group, where her clients included Nintendo, Hallmark and the Kellogg cereal company.

She then served as a strategy consultant for an online venture and as an independent consultant to nonprofit organizations.

"Kellogg appealed to me because of its history, reputation and the groundbreaking work of its faculty," Rosman said. "I've been impressed by the spirit of collaboration that drives the student experience, as well as the way the staff, faculty and stakeholders work together on the school's behalf. It's really a unique culture, from the top down and the bottom up."

Rosman holds a master's degree in public policy from the University of Chicago and a bachelor's degree in psychology from Oberlin College. She succeeds Richard P. Honack '94, who has joined the Kellogg Marketing Department full time.

"I'm grateful for the solid foundation of work I inherited," Rosman says. "I look forward to building upon this base and taking it to the next level."