1960's

Howard L. Gordon ¹62 recently appeared as a featured presenter at the Business Marketing Conference in Amsterdam, speaking to an audience of European executives on ³Why Advertise: What¹s in it for the Companies Selling to the Business Consumers?² Howard is principal of GRFI Ltd., a Chicago-based firm that interprets buying behavior and motivation in the ³corner offices² and boardrooms of Corporate America.

As a former student in the Senior Marketing Program, Rodrigo Mericq Guila ¹65 would like to use the outstanding Kellogg World Web site to share some ideas. He feels that this site would be very useful in order to share concept marketing strategies to launch products, develop new products and innovate markets such as Telco, retail or others worldwide. Please let him know what you think about this idea.