Envision KELLOGG’S FUTURE HOME

This past spring, the Kellogg School launched the “Envision” project, introducing a series of thought-provoking ideas, themes and images to the Kellogg community to inspire deep thinking about the school’s future home on the Evanston lakefront.

The project — very “Kellogg” in nature — was a collaborative effort led by a team of three students, two alumni, three Booz & Co. consultants and a graphic design firm. The team interviewed more than 100 students, faculty, administrators and alumni and invited them to imagine the ways a new building could strengthen and transform the Kellogg experience.

Among the emerging ideas:

• Move the creative team process out from behind closed doors and into more open, collaborative spaces.
• Create places for spontaneous interaction and unexpected nooks that foster face-to-face discussions.
• Take advantage of lakefront views to create spaces that promote quiet self-reflection.

These ideas and more are reflected in a new Envision concept book and website designed to continue the conversation about what Kellogg is, where the school wants to go, and how these insights can inspire the creation of Kellogg’s new global hub in Evanston.

“Kellogg’s new building presents a rare opportunity to redefine who we are and what distinguishes us. It’s going to create dialogue — and conversations that matter.”
— Dean Sally Blount

Project Timeline
Fall 2010                     New site next to the Allen Center approved by the university
Winter 2011                 Five firms selected for design competition
Summer 2011             Design competition concludes
Fall 2011                     Design process begins

For updates please visit kellogg.northwestern.edu/about/building-vision.aspx

What do you envision for Kellogg?
Kellogg wants you to be a part of this discussion. Read the concept book and share your ideas at kellogg.northwestern.edu/about/building-vision.asp