Kellogg World Alumni Magazine Summer 2006Kellogg School of Management
In DepthIn BriefDepartmentsClass NotesClub NewsArchivesContactKellogg Homepage
The culture of TMP brings learning to life
Part-Time MBA grads share their leadership experiences

Let's make a deal. But how?

Net profit: Real stories from the Kellogg network
Solar flair
A brighter day
Extreme makeover
Big-league switch
 
 
Address Update
Alumni Home
Submit News
Index
Search
Internal Site
Northwestern University
Kellogg Search
Brad Peacock
Asia is where the action is for Brad Peacock, who has made himself part of the business scene in Shanghai.  Photo © Phillip Jarrell
 
A leader looks to the future

China challenge fuels alum's passion for innovation

By Sandra Guy

Brad Peacock asked his boss for an opportunity to work in China because he wanted to be "where the action is." Such a dramatic leap is emblematic of the 37-year-old Peacock's fascination with the bigger world and its complexities. 

 As an undergraduate at DePauw University, Peacock '98 left a pre-medicine academic track to pursue a degree in philosophy and religion because it allowed him to think more broadly about the world.

Peacock has found himself trying to stay true to his vision in the corporate setting too. He helped launch a consulting business within W.W. Grainger Co. and realized he could advance by learning more about finance and business. 

"I had zero business training," he recalls. "I had never taken a finance, accounting or marketing class."

The Managers' Program at the Kellogg School proved not only a fine training ground, but a window onto a more expansive world than Peacock had ever seen. He chose to attend Kellogg because doing so enabled him to further his career at Grainger while pursuing an outstanding business education. 

"It was the best of both worlds," he says. 

Peacock maintained his stamina despite his busy schedule because he was so excited by how much he was learning and the people with whom he was learning.

"It's like anything in life: To excel, you've gotta love it," he says.

After graduation, Peacock spent three and a half years with Mercer Management Consulting before settling at fiberglass-insulation maker Owens Corning in Toledo, Ohio.

He put his business skills, and his philosophical insights, to work rebuilding Owens Corning's strategic planning process as the company climbed out of a litigation-fueled bankruptcy.

 In October 2003, Peacock's boss asked him what he wanted to do next. The Kellogg graduate jumped at the opportunity to go to Asia to help lead Owens Corning's next phase of growth and investment in the region.

 Peacock arrived in China in April 2004 with his family in tow.  As director of business development, he oversees the firm's evolution from product manufacturer to solutions developer, expanding the company's expertise into energy-efficient building design, installation, testing analysis and construction management. 

 Peacock credits the breadth of studies and the diversity of the faculty and student body in The Managers' Program for opening his eyes to the world's social challenges and giving him a perspective that is critical to operating a successful business in China. 

He is also "thrilled at the opportunity for my children to spend part of their lives growing up in this amazing place [which promises to have] a rich future. For my career, I am motivated and humbled by the opportunity to be a part of solving China's and the world's energy challenges.

"There's just no more exciting place to be in the world right now — personally or professionally."

Go to John "Tiny" McLaughlin '02

Back to "Part-Time MBA grads share their leadership experiences"

©2002 Kellogg School of Management, Northwestern University