Kellogg World Alumni Magazine, Summer 2002Kellogg School of Management
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Achieving marketing leadership
Theory & Practice: Zajac
Theory & Practice: Mueller
Back to school
Page turners and idea churners
Part-time students, full-time experience
Trade off?
GIM opens the doors to the world
 
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In Depth

Achieving market leadership
A host of challenges face business leaders today as they strive to create unique value for customers. Winning the battle, say Kellogg School experts, takes a holistic strategy that smashes functional silos and taps diverse resources.

Theory & Practice: Zajac
Theory & Practice: Mueller
Alliances represent a valuable tool for firms today. Learn why alliances can work, and how they come together. Kellogg School experts lend their insights from both the classroom and shop floor to join theory with practice.

Back to school
When top executives come to Kellogg to update their education, they expect strategic leadership lessons that make a difference to their companies, and their careers.

Page turners and idea churners
Academic journals published at Kellogg are changing the way people think, and the subjects they think about.

Part-time students, full-time experience
The Kellogg School evening management program offers the same top-quality academics — and community — found in the school’s traditional MBA curriculum, but with schedules that meet the needs of working professionals.

Trade off?
Kellogg experts analyze the effect U.S. steel tariffs may have on global trade.

GIM opens the doors to the world
Global Initiatives in Management continues to take Kellogg students around the world, offering a total leadership and learning experience. But the course is a winner for Kellogg faculty too.

©2002 Kellogg School of Management, Northwestern University