Kellogg Magazine  |  Spring/Summer 2018

 

 

Have you published a book recently (or know a Kellogg alumnus who has)?
Submit book suggestions via kll.ogg/kmagbookshelf

Let the Story Do the Work: The Art of Storytelling for Business Success

ESTHER CHOY ’09
Let the Story Do the Work: The Art of Storytelling for Business Success

Whether you want to stand out in an interview, add punch to a presentation or make a compelling case for a new initiative, “Let the Story Do the Work” shows you how to craft simple narratives that convey who you are, what you want to achieve and why others should care.

#

 

Prescribing Leadership in Healthcare: Curing the Challenges Facing Today’s Healthcare Leaders

J. BRYAN BENNETT ’85
Prescribing Leadership in Healthcare: Curing the Challenges Facing Today’s Healthcare Leaders

Health care has changed significantly in recent years, creating a need for well-versed leaders. “Prescribing Leadership in Healthcare” creates a personalized lead-ership development program built on an individual’s innate qualities and strengths.

#

 

Sold! The Art of Relationship Sales

PAUL DARLEY ’03
Sold! The Art of Relationship Sales

Whether we sell goods and services for a living or sell ourselves to future employ- ers or spouses, the skills we use to build relationships, close deals and get ahead are the same. That’s the premise behind Paul Darley’s “Sold! The Art of Relation-ship Sales.”

#

 

Recruit Rockstars

JEFF HYMAN ’95
Recruit Rockstars

Ninety percent of business problems are actually recruit-ing problems in disguise. If you’re filling your compa-ny’s vacant positions with B-players, you’re playing with fire. Instead, hire Rockstars to build an organization with limitless potential. “Recruit Rockstars” shows you how to find, hire and keep the best of the best.

#

 

Mind to Mouth: A Busy Chick’s Guide to Mindful Mealtime Moments

HEATHER SEARS ’95
Mind to Mouth: A Busy Chick’s Guide to Mindful Mealtime Moments

Like many modern women, Heather Sears was rushing and triple-tasking through meals. Then her body began to protest: She began to choke whenever she tried to eat. “Mind to Mouth” explores the realization that a mindful approach to food has the power to shift everything.

#

 

Recharging Judaism

JUDY SELDIN-COHEN ’86
Recharging Judaism

“Recharging Judaism” is the essential and timely guide for every synagogue and com-munity seeking to strengthen the bonds of Jewish commu-nal life through advocating for social justice. It offers a framework to guide us through our journey of civic responsibility and social duty and into a brighter future for our country.

#

 

Plea for Justice

AMY LAZARUS ’00
Plea for Justice

“Plea for Justice” is a psycho-logical, legal thriller told in al-ternating viewpoints by Jack-ie, an overweight paralegal in pursuit of justice, and Me, a terrifying killer with treach-erous cyber skills. Lazarus has once again produced a page-turner, full of drama and suspense and more than one unexpected twist.
#

 

Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media

DAN GINGISS ’02
Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media

Social media has shifted pow-er from brands to consumers, requiring new thinking around customer engagement. Based on interviews with business leaders and his own experi-ence, Gingiss shares a series of best practices in “Winning at Social Customer Care.”