Kellogg
Faculty in the Media
Kellogg
School professors and thought leaders continue to lend their
insights on an array of subjects, leveraging their expertise
from finance and marketing to strategy and managerial economics.
Some recent media stories involving Kellogg professors include
the following.
"Jeep
Patriot Internet, TV ads try to capture 'cool.'" The
Detroit News
for March 14 includes the perspective of Timothy
Calkins. "If a marketer's going to have an impression,
especially with younger people, they have to do something
more interesting and more dynamic," says Calkins. "The
idea of creating an interactive film online or a comic book
online is a step in the right direction because it's something
people might seek out."
"The Major Attraction of a Business Minor." This BusinessWeek Online story for March 9 quotes Janice
Eberly. "Firms are looking for students to enter the
undergraduate-level jobs with some business acumen, but also
maintain the broad exposure to their world and the thinking
skills that come with a liberal arts education," says
Eberly.
"The mathematics of friendship."
Coverage in the Chicago Tribune for March 6 profiles the study "Meeting Strangers
and Friends of Friends: How Random are Social Networks?"
which will be published this June in The American
Economic Review. The
study, by Brian
Rogers (with Matthew
O. Jackson), presents a new mathematical formula that shows
how social networks are developed.
"Encouraging
innovation in Chicago; Entrepreneurship Week aims to inspire
young people to pursue ideas."
The Chicago Tribune's Feb. 26 edition quotes
Steven
Rogers, director of the Larry
and Carol Levy Institute for Entrepreneurial Practice
at the Kellogg School. "Entrepreneurship, interestingly,
is colorblind," says Rogers. "It is gender neutral.
It is ageless. It is the epitome of opportunity."
"TJX,
Pier 1 locked in an odd, but heated, battle over hiring."
The Boston Globe's Feb. 15 edition includes
a quote from Walter
Scott. "These noncompete clauses are intended to
protect trade secrets, but they also create a hurdle for good
executives to be bribed away by competitors," says Scott.
"High
Prices Help Sell All-in-One Products." The
New York Times for Feb. 5, summarizes new research by Alexander
Chernev. The study appears in The Journal of Consumer
Research and is titled "Jack-of-All-Trades or Master of One?"
"China Leads the World in Entrepreneurial Passion."
China Daily for Feb. 1 includes an article written by
Lloyd
Shefsky, co-director of the Kellogg School's Center
for Family Enterprises.
"Power
Corrupts? Absolutely." U. S. News & World
Report's Jan. 29 edition includes research co-authored
by Adam
Galinsky. His work is profiled in the regular feature
"From the Briefcase: Research produced by America's Best
Business Schools."
"Online
Versus on the Street." U. S. News & World
Report for Jan. 29 highlights the research of Eric
Anderson in its regular feature "From the Briefcase:
Research produced by America's Best Business Schools."
In
First Business Morning News for Jan. 18, Robert
Korajczyk discusses stock buybacks and payouts.
"City tries Olympic ad splash at O'Hare."
This Chicago Tribune article for Jan.
17 includes the perspectives of Dean Dipak
C. Jain and Bobby
Calder on the new ad campaign aimed to sell Chicago's
2016 Olympics bid to the world.
"Baxter's
ex-CEO teaches students: Do the right thing."
Harry
Kraemer's career is profiled in this Jan. 7 Chicago
Tribune article, which includes a list of Kraemer's advice
to managers.
"Leadership." Michelle
Buck appeared as a guest on Deepak Chopra's "Wellness
Radio" for Jan. 6. She discussed leadership and the executive
education course The Soul of Leadership, which she
teaches with Chopra at Kellogg.
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