Optional Recommended Readings by course topic

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Networks:

• Articles:
  • The Pandemic Has Erased Entire Categories of Friendship, by Amanda Mull, The Atlantic
  • How to Make Friends, According to Science, by Ben Healy, The Atlantic
  • Researchers Draw Romantic Insights From Maps of Facebook Networks, by Steve Lohr, New York Times
  • How lemurs and monkeys exploit the social wisdom of crowds, by Alan Boyle, NBC News
  • Technology Brokers, by Lee Fleming
  • Degrees of Separation Are Likely More Than 6, Especially in E-Mail Age, by Duncan Watts
  • Social Structure of Competition, by Ron Burt
  • Using E-Mail to Count Connections, by Duncan Watts
  • Xerox
  • The Seven Golden Rules of the Favor Economy, by Marc Spiegler
  • Gender of Social Capital, by Ron Burt
  • Proven Benefits of Social Capital, by Waybe Baker
  • Social Capital of French and American Managers, by Ron Burt
  • Teams as Networks, by Wayne Baker
  • What is Social Capital and Why Should You Care About It?, by Wayne Baker
  • Terrorist Networks
  • The Personality Correlates of Social Capital
  • Superconnectors, by Rob Cross and Laurence Prusak
  • How Leaders Use and Create Networks, by Herminia Ibarra and Mark Hunter
  • Growing Self-Organizing Networks, by Bernd Fritzke, et al.
  • Making Social Networks Profitable - Google Article, by Heather Green
    (Business Week)
  • Brave New World of Digital Intimacy, by Clive Thompson (NYTIMES)
  • NSA joining social network for intelligence analysts, by David Wood
  • The Last of the Facebook Holdouts - ABC News
  • On Twitter and in the Workplace, It's Power to the Connectors - HarvardBusiness.org
  • What Facebook Can't Give You - Wall Street Journal
  • Social Networking Your Way To a New Job - New York Times
  • Twitter helps you network, and it is easy to get more  followers - USA TODAY
  • Putting a Price on Social Connections - Bloomberg Business Week
  • Two Is the Magic Number - Slate
  • A World of Connections - The Economist
  • Global swap shops - The Economist
  • Social Contracts - The Economist
  • Computers That Trade on the News - New York Times
  • Every Move You Make - Economist
  • Online Social Networks - Information Today
  • Guide to Social Networks - Harvard Business Review
  • The Secret Coach - Bill Campbell - CNN Money
  • A Media Powerhouse Everyone and Nobody Knows - NYTimes
  • The Future of Innovation at Apple - Russell J. Funk
  • Five Tips to Break Through Your Filter(s) - Harvard Business Review
  • Obama, Gates, Zuckerberg mourn loss of Steve Jobs - USA Today
  • Steve Jobs' and 9 Other Humble Garage Beginnings - ABC News
  • Is Metcalfe’s Law Way Too Optimistic? - Business Commincations Journal
  • The Value of a Network - The Gong Show (tumbler)
• Books:
  • Everything Is Obvious: *Once You Know the Answer by Duncan Watts (2011)
  • Connected by Nickolas Christakis and James Fowler (2010)
  • Bursts by Lazslo Barabási (2010)
  • Networks by Mark Newman (2010)
  • Garton, Laura, et al. "Studying Online Social Networks." Journal of Computer-Mediated Communication, June 1997
  • Hafner, Katie, and Lyon, Matthew. Where Wizards Stay Up Late: The Origins of the Internet. Simon & Schuster, 1996.
  • Gladwell, Malcolm. The Tipping Point. Little, Brown, 2000.
  • Kim, Amy Jo. Community Building on the Web. Peachpit press, 2000.
  • Krebs, Valdis. "Social Network Analysis of the 9-11 Terrorist Network." 2002.
  • Pennock, David M., et al, "Winners don't take all: Characterizing the competition for links on the web", Proceedings of the National Academy of Sciences USA, Vol. 99, Issue 8, 5207-5211, April 16, 2002.
  • Powazek, Derek M. Design for Community. New Riders, 2002.
  • Rauch, Jonathan. "Seeing Around Corners." The Atlantic, April 2002.
  • Watts, Duncan J. Small Worlds: The Dynamics of Networks between Order and Randomness. Princeton University Press, 1999.
  • "Acheiving Success Through Social Capital" by Wayne Baker
  • "In Good Company" by Cohen and Prusak
  • "Six Degrees" by Duncan Watts.
  • "Structural Holes" by Ronald Burt.

Persuasion:

• Articles:
  • A Review of Emotional Intelligence by Daniel Goleman: Implications for Technical Education (Primal Leadership), by Dick Culver
  • Reciprocation, by Robert Cialdini
  • Social Proof, by Robert Cialdini
  • Science of Persuasion, by Robert Cialdini
  • Social Influence in Televised Election Debates: A Potential Distortion of Democracy, by Colin J. Davis
  • Why Copy Others? Insights from the Social Learning Strategies Tournament, by L. Rendell (Science)
  • Voting - Working Paper
  • Women Leaders and Persuasion - MW
  • Norms and Persuasion - EJIR
  • Rules of the Road: Using the Science of Persuasion When Buying a Car, by Steve Mirsky (Scientific American)
• Books:
  • Cialdini, Robert B. Influence: The Psychology of Persuasion. Quill, 1984

Contagion/ Tipping Points:

• Articles:
  • Buzz- Accelerating Natural Contagion, by Emanuel Rosen
  • EIS User Manual
  • EIS Strategy Worksheet
  • Rules of Epidemics and Idea Adoption
  • VW Learns perils of 'viral' marketing
  • The Spread of Options Backdating
  • Detecting Influenza Epidemics Using Search Engine Query Data
  • Mapping the Cultural Buzz - New York Times
  • Everything Is Contagious - Slate
  • Critical Mass on Corporate Boards: Why Three or More Women Enhance
    Governance: Executive Summary, by Vicki W. Kramer
• Books:
  • Gladwell, Malcolm. The Tipping Point. Little, Brown, 2000.
  • "The Anatomy of Buzz" by Emanuel Rosen

Decision Making:

• Articles:
  • Decision Biases across culture (Nature, 2020)
  • What’s Going On in Your Brain? Common Investor Biases and Where They Come From (Credit Suisse, Oct 2015)
  • The 12 cognitive biases that prevent you from being rational, George Dvorsky (io9)
  • Experimental Research on Jury Decision-Making, by Robert J. MacCoun (Science)
  • The Financial Benefits of Being Beautiful, by Derek Thompson (The Atlantic)
  • What Drives Us to Do the Right Thing? by Robert M. Sapolsky (Wall Street Journal)
  • The Importance of Cognitive Errors in Diagnosis and Strategies to Minimize Them, by Pat Croskerry
  • Presumed association bias airplane flight example, by Loukia Loukopoulos
  • Biases: Making Rational & Irrational Decisions, by Max Bazerman
  • Psychology of Preferences, by Daniel Kahneman and Amos Tversky
  • Conscience Case
  • Learning from Success, by James Vedder
  • Expert Political Judgement, by Philip Tetlock
  • How to Ignore the Yes-Man in Your Head - The Wall Street Journal
  • How to test your decision- making instincts - McKinsey Quarterly
  • Spillonomics: Underestimating Risk - New York Times
  • Unselfish Behaviors - American Economic Review
  • Neuropsychology of decision making - Science
  • Decisions without Biased Blinders - Harvard Business Review
  • Dale Erhardt and Accidents in NASCAR
• Books:
  • Munger, Charlie. "The Psychology of Human Misjudgement." Speech at Harvard University, June 1995
  • Yamagishi, Toshio. "Improving the Lemons Market with a Reputation System: An Experimental Study of Internet Auctioning." Hokkaido University, May 2002.

Negotiations:

• Articles:
  • How To Negotiate With Customer Service At Big Companies, by Lelia Gowland, Forbes Magazine
  • How to Be an Ace Salary Negotiator (Even if You Hate Conflict) by A.C. Shilton, The New York Times

Groups and Teams:

• Articles:
  • The diversity bonus in pooling local knowledge about complex problems (PNAS 2021)
  • Team Building: Organizing a Team
  • Conflict: An Important Dimension in Successful Management Teams
  • The Stanford Prison Experiment, by Phil Zimbardo, et al.
  • Trust in Teams Harvard Business Review
  • Personality Effects - SMALL GROUP RESEARCH
  • Face-to-Face vs. Computer Mediated - SMALL GROUP RESEARCH
  • After Olympic experience, Krzyzewski emphasizes ball-handling
    at Duke - WRAL Sports
• Books:
  • Sellers, Mike. "Creating Effective Groups and Group Roles in MMP Games." Gamasutra, Sept. 2002.

Leadership:

• Hiring the Best: Some screening decisions that will help to eliminate mistakes when making hiring decisions, by Bruce Posner
  • Kurt Einstein speaks to YPO on the Art of Interviewing Executive
    Talent - Part A
  • Kurt Einstein speaks to YPO on the Art of Interviewing Executive
    Talent - Part B
• The Ultimate Risky Business: How Lloyd's of London Insures Its Own Future - Knowledge@Wharton

Culture:

• The Bonds of Time, The Economist
• The Audacity of Hoops, Sports Illustrated

General Interest:

• Articles:
  • 13 books Harvard, Kellogg, and other MBA professors are telling students to read this year, Business Insider
  • Why Women Entrepreneurs Are Happier Than Male Entrepreneurs, Fast Company
  • Mac 1984: Steve Jobs Revolutionizes The Art Of Corporate Storytelling, Forbes
• Books:
  • Diamond, Jared. Guns, Germs, and Steel. W. W. Norton, 1997.
  • Diamond, Jared. The Rise and Fall of the Third Chimpanzee. Vintage, 1992.