Journal Article

Donor Segmentation: When Summary Statistics Don't Tell the Whole Story

Journal of Interactive Marketing
Author(s)

Elizabeth J. Durango-Cohen

P. Durango-Cohen

R. Torres

Date Published: 2013
Citations: Durango-Cohen, Elizabeth J., P. Durango-Cohen, R. Torres. 2013. Donor Segmentation: When Summary Statistics Don't Tell the Whole Story. Journal of Interactive Marketing. (4)172-184.
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