Northwestern Kellogg logo

Take Action

Home | Faculty & Research Overview

Case Studies

For questions related to Kellogg cases, please contact cases@kellogg.northwestern.edu.

Cases Published

DATE Title Author
2024 Patel Brothers: The Legacy and Challenges of a 50-Year-Old Retail Brand Serving the Indian Diaspora in the US Srinivas Karempudi Reddy, Birju Shah, Sheetal Bhardwaj
2024 Oak Park Fine Jewelers: Time to Become an Official Rolex Jeweler? Jim Lecinski, Jacob Mehlman
2024 Moral Complexity in Leadership: Race, Memory, and Moral Goodness | “Recitatif,” by Toni Morrison Brooke Vuckovic, Rebecca Talbot
2024 Viacom18: Creating a Sustainable Streaming (OTT) Business in India Mohanbir Sawhney, Debutta Choudhury
2024 Indorama, the IFC, and Uzbek Cotton Benjamin F. Jones, Ameet Morjaria, Charlotte Snyder
2024 CoverMyMeds: Aligning Interests to Create a Powerful Platform Richard Jolly, Lisa Duke
2024 Moral Complexity in Leadership: Moral Distress and Rationalizations "Blessed Assurance," by Allan Gurganus Brooke Vuckovic, Rebecca Talbot
2024 Boeing and Airbus: Large Commercial Aircraft, 2000-2021 Jennifer Brown, Meghan Busse, Craig Garthwaite
2024 HelloFresh: Innovation in Advertising Kevin McTigue, Shaon Ahsan
2024 Trader Joe's: Is Omnichannel Transformation a Necessity? Jim Lecinski, Katharine H. Kruse
2024 Figs: Evolving the Route-to-Market Strategy for a Medical Scrubs Brand Jim Lecinski, Felicia C Sullivan
2024 Sanergy 2.0: Restructuring to Scale the Circular Economy in Africa Birju Shah, Srinivas Karempudi Reddy, Sheetal Bhardwaj
2024 Navigating the Brand Portfolio of Google's Geo Services Division Jim Lecinski, Shaon Ahsan
2024 Avocados from Mexico: Success in an Omnichannel World Derek D. Rucker, Alvaro Luque
2024 Microsoft Teams versus Zoom: Challenging the Challenger Mohanbir Sawhney
2024 François Locoh-Donou: Driving Transformation through Culture at F5 Richard Jolly, Charlotte Snyder
2024 Enterprise Rent-A-Car in the US Meghan Busse, Jeroen Swinkels, Greg Merkley
2023 Wilbur-Ellis: Shaping the Board's Role in Continuity Jennifer Pendergast, Sachin Waikar
2023 To the Journey: Financial Planning for Young Professionals Craig Furfine
2023 Living Space, a Family's Frontier: Whether or Not to Buy a First Home Craig Furfine