Ideas in Action: Articles

Our mission is to educate and inspire nonprofit leaders, empowering them to maximize organizational outcomes and drive social impact. To that end, our Ideas in Action articles are designed to share additional learning from faculty and selected nonprofit practitioners on important challenges facing nonprofit leaders today.

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Nonprofit Stakeholder Journey Mapping

Understanding the journey of your donors and clients is key to building meaningful connections. Journey mapping provides nonprofits with a clear framework to engage constituents at every stage, from awareness to ongoing support. This article explores how mapping drives focus, impact, and success through strategic, constituent-centered marketing.

How to Leverage Narrative Design to Build Your Nonprofit’s Brand

For nonprofits, storytelling is a powerful tool that can deepen relationships with donors, beneficiaries, and internal teams. By crafting clear, emotionally resonant narratives that invite others to play a role in your organization’s story, you not only strengthen your brand but also ensure long-term engagement and impact.

Reputation Matters: When Should Your Organization Take a Stance?

Taking a public stance on social issues isn’t always straightforward. Leaders must consider how a possible position aligns with the organization’s values and mission, and how it will impact its reputation. Thoughtful planning and clear communication are key to making decisions that are both responsible and meaningful for stakeholders.

Elevating the Role of the Foundation Program Officer

The role of the foundation program officer needs to evolve. By shifting focus from processes to outcomes, embracing deeper partnerships, and acting as accelerators for grantee success, program officers can drive greater impact. Pranav Kothari explores how this shift can transform the relationship between funders and nonprofits for the better.

A Troubling Trend in Nonprofit Branding

Nonprofits are increasingly moving from descriptive to broad, inspirational brand names hoping to expand and grow. But while the intention is positive, the result can be confusion. Without significant investment, these brands risk losing meaning, making it harder for donors, board members, and the public to connect with their mission.

Why Organizational Culture Matters for Your Mission

Organizational culture often develops unconsciously, rooted in unexamined habits and assumptions. Gail Berger, Clinical Professor at Kellogg, explores how culture shapes behavior, aligns with values, and impacts brand identity. By reflecting on cultural habits and utilizing tools for realignment, leaders can foster meaningful change that builds trust and strengthens the brand.

Learning Leadership from Life Experience

We don’t think of some of our significant life events as stories in the moment. It’s just life happening. But effective leaders generate resilience when they are able to extract insights, particularly from a challenge, and apply them to another situation in the future.

What’s Your Leadership Story? Make Sure It's the One You Intend to Tell

What’s your leadership story? Though you may not realize you have one, you do, according to Kellogg Clinical Professor of Leadership Michelle Buck. And as a leader, you’re conveying it to those who work with you, even if it’s not the one you’d like to communicate.

“I’m a Little Bit of a Perfectionist” – The Dark Side of the Drive for Flawlessness

Striving to be perfect? Perfectionism can keep you from achieving the high levels of diligence and superior work quality you seek. Moreover, there is a big difference between embracing high standards and harboring a crippling desire for perfection.

Creating Your Leadership Philosophy

Aspiring leaders face many challenges, but nearly all obstacles are more easily overcome via the guidance of a basic leadership philosophy. A key aspect of such a philosophy? It’s a tether — a guiding principle and a touchstone as well as a North star.

Got Employee Commitment? Time to Get Personal

Organizations face a dilemma when dealing with difficult employees in today's tight labor market. Those searching for the holy grail of employee commitment and performance are going to have to go beyond the basics of employee motivation and start getting personal.

Taking Control: Mastering Emotions When Making Decisions

We make very different choices depending on what takes the dominant role in decision-making: the head or the heart. It’s time to learn some methods for taking control and improving our track records when it comes to thinking vs. feeling in making decisions.

Three Key Things for New Leaders to Do

If stepping into a new leadership role has you feeling a little nervous, multiply by ten to estimate the apprehension rippling through your new team. While you may be wondering whether you are up for the challenge, the people anticipating your arrival are wondering, “What’s going to happen to me?”

The Power of Knowing Yourself as a Leader

Every journey starts with a map. For leaders, it's a mental map — one that helps them understand where they've been, where they are, and where they want to be. However, on its own, a mental map is not enough. The true power in developing a plan is to write it down, creating a living document.

Asking for Feedback: Do You Have a Plan?

Feedback continues to be a hot topic in leadership and management circles because it's a very powerful tool for improvement. If you’re a leader, are you asking for feedback? If so, you’re leading by example and demonstrating to others that you have a growth mindset and genuinely care about getting better.

The Three Dimensions of Executive Judgement

Of the many skills required to serve effectively at the highest levels, none is more important than judgment. The judgment required to lead effectively and to act thoughtfully, beyond instinctual reactions, is a uniquely human capability. Neuroscientists call this competence, “executive function.”

Managing Performance and Attitude in Two Common Types of Toxic Employee

When talented or experienced labor is scarce, even the best organizations may find themselves facing two separate-but-similar types of toxic employee: the solid performer who causes problems and the former star who's no longer productive. Both need to be dealt with.

Moral Toughness: How Leaders Develop the Strength and Endurance to Do the Right Thing

Developing resilience can help leaders build a decision-making skill set and determine the right thing to do in a difficult situation. It's called moral toughness, and it can provide crucial guidance when navigating the kind of ethical labyrinth presented by a crisis.

10 Timeless Principles of Leadership Communication During a Crisis

How you say it is as important as what you say: Michelle Buck presents ten recommendations for effective leadership communication that help at any time — but are even more important and potent during periods of uncertainty, challenge, change and anxiety.

Executive Presence Isn’t One-Size-Fits-All. Here’s How to Develop Yours.

Professor Brooke Vuckovic outlines a flexible formula for building executive presence, highlighting the importance of credibility, ease, and a balanced ego. Leaders can refine these components to project confidence and composure, particularly during high-stakes or unfamiliar interactions.

3 Things to Keep in Mind When Delivering Negative Feedback

Professor Brooke Vuckovic provides leaders with a framework for handling difficult conversations with underperforming employees, emphasizing the importance of clarifying purpose, anticipating conflicting viewpoints, and committing to active listening to foster productive, trust-building dialogues within teams.

5 Tips to Become an Authentic Leader

Professors Brooke Vuckovic and Brenda Ellington-Booth provide leaders with a framework for handling difficult conversations with underperforming employees, emphasizing the importance of clarifying purpose, anticipating conflicting viewpoints, and committing to active listening to foster productive, trust-building dialogues within teams.


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