Fundraising Meets Sales: Advanced Skills for Executives

High-impact influence skills for fundraising success

Join us for this exciting program featuring the best of fundraising and sales skills!

You will engage in a transformative experience designed to elevate your organization’s fundraising strategies. By leveraging cutting-edge AI tools, participants will learn to develop and enhance their pitch to prospective donors, incorporating AI-driven automation to streamline fundraising efforts. This program also focuses on crafting and perfecting your origin story, teaching you how to adapt and deliver it effectively based on your audience and goals. You'll leave equipped not only to refine your own story but also to empower your staff and board members to communicate theirs in a compelling way that inspires stakeholders to take action.

Additionally, the program delves into advanced techniques for building deep and meaningful connections with stakeholders. Through empathic listening, questions and reconnaissance conversations, you will gain insights into your stakeholders' needs and aspirations, enabling you to align your mission with their vision. Learning improvisational skills will further enhance your ability to engage authentically and respond dynamically. You will learn a set of high-impact selling skills that will allow you to better understand the needs of your donors and stakeholders so you can make ambitious and meaningful requests.

In a series of highly interactive and engaging sessions, faculty from the Kellogg School and the renowned Kellogg Sales Institute will share theories and frameworks that nonprofit leaders can apply to their organizations. Designed for nonprofit executives, senior leaders and board members, this program will provide an opportunity for leaders to re-imagine their approach to fundraising.

Center for Nonprofit Management

Learn a new approach to fundraising

SAVE THIS PROGRAM

Who Should Attend

  • Executive and senior nonprofit leaders who are responsible for setting the fundraising mindset and culture within their organizations
  • Board members who are responsible for supporting fundraising efforts

Key Benefits

  • Learn key lessons from the sales industry to apply to your organization’s fundraising efforts
  • Develop a new mindset and approach to fundraising
  • Build authentic partnerships with donors through meaningful, trusting relationships

Program Content

Brand Ambassadorship

  • Inspire every member of your nonprofit organization to take ownership of being a brand ambassador
  • Discover how donors experience our organization’s brand and the impact on their engagement

Leveraging AI for Your Pitch

  • Understand how AI can be used to help develop and strengthen your pitch to prospective donors
  • Implement AI-driven automation into your preparation for fundraising engagements

Develop and Perfect Your Organization’s Origin Story for Modern Times

  • Discern a new model for excellence for an organizational origin story
  • Practice and polish your origin story, learning when to use it and how to adapt it to the person and purpose for which it should be a fit
  • Leave prepared to teach staff and board members how to communicate your organization’s origin story

Uncover New Pathways for Action through Questions

  • Define and explore various types of questions and the intentions behind each question
  • Discover when and why to use each type of question for the purpose of connecting with key stakeholders
  • Develop examples of each type of question to be used with donors and stakeholders

Build Deep and Lasting Connections through Empathic Listening

  • Understand listening types and why active listening is “not enough”
  • Uncover the levels of listening and practice listening at each level
  • Learn to implement empathic listening skills to gain deeper understanding of your donors and stakeholders

Lead Reconnaissance Conversations with Stakeholders to Map their desired Progress

  • Understand where your stakeholders are today, how they got here and the impact of their current problems and challenges, including any prior failed efforts
  • Discover how donors and stakeholders are already thinking about solving their problems and creating their vision. If we don’t first learn to listen to THEIR solution, we don’t earn the right to share OUR solution.
  • Create a measurable and inspiring vision of what’s possible in their lives as a result of their support of your mission
  • Practice the courage to learn what each stakeholder is really looking for from a partnership with you and your organization

Yes, And! Improv for Fundraising Executives

  • Identify ways to build stronger personal relationships within the organization, donors, and stakeholders
  • Integrate donor’s voices into the story and into the ask
  • Develop ways to authentically respond in the moment
  • Describe the difference between listening to understand and listening to respond
  • Embody the organization’s brand in who you are, what you do and how you conduct business

Faculty

Elise Madrick - Associate Director, Nonprofit Executive Programs

Matthew Groh - Donald P. Jacobs Scholar & Assistant Professor of Management & Operations

Andrew W. Sykes - Adjunct Lecturer of Innovation and Entrepreneurship

Heather Barnes - Adjunct Lecturer in Leadership Development and Communications

Accommodations, Fees & Policies

Location

This Nonprofit Management Program is held at the Kellogg School of Management Miami Campus.

Miami Campus
95 Merrick Way
Coral Gables, FL 33134
Directions

Hospitality during the Program

We strive to provide healthy meal choices for our participants for breakfast, lunch and breaks. We typically provide a range of choices, including some vegetarian-friendly and gluten-avoidant selections. We cannot meet all dietary preferences, but we will do our best to accommodate health restrictions, religious restrictions and food allergies.

Accommodations

Participants are responsible for booking their hotel accommodation during their stay in Miami. Our Miami Campus is co-located at the Hyatt Regency Coral Gables. Kellogg Nonprofit Executive Education participants receive a special rate (you will receive information in your confirmation email).

Approved By CFRE

THIS PROGRAM IS APPROVED BY THE CFRE TO AWARD CONTINUING EDUCATION CREDITS

Full participation in this Kellogg Nonprofit Executive Education program entitles you to 14 points in Category 1.B—Education of the CFRE International application for initial certification and/or recertification.

Note: Participants who wish to apply for continuing education points on their CFRE application for initial certification and/or recertification will be able to access a tracking form on the course site, once they register for the program.

Learn More

Please email or call us if you would like additional information about Nonprofit Programs

Upcoming Sessions

April 7-10, 2025

Start: April 7 at 8:30 AM

End: April 10 at 6:30 PM


Format: In-Person on Miami campus

$2,000

Scholarships available

Kellogg School of Management

James L. Allen Center
2169 Campus Drive, Evanston, IL 60208
Directions
847.467.6018