• Mid-level or emerging senior leaders who are preparing to move into a business leadership position
• Functional leaders with aspirations for general management and a desire to build strategic skills across functional areas
• Senior leaders in small- to medium-sized organizations who want to understand the broader strategic capabilities required to manage the business

• Broaden your understanding of business strategy, recognizing the complexity of competing functional areas
• Develop a strategic view of the business from financial analysis and planning to drive business results
• Reframe and revise your approach to marketing, customer insights, and digital applications
• Model the leadership skills required to effectively influence others and create an impactful culture

Create a Negotiation Strategy

• Learn to negotiate for mutual and individual gains
• Identify and overcome barriers to successful negotiation outcomes
• Define BATNAs, bottom lines and targets in the negotiation process

Gain Insight into the Future of Digital Marketing

• Determine best practices for your future approach to digital marketing and digital transformation
• Discover how to mitigate the risks of a changing environment that includes data breaches, misinformation, lack of transparency, and deficient governance, regulation and oversight
• Evaluate new and emerging concepts such as new marketing trackers, decentralizations, NFTs, and zero party data

Valuing Business Strategy

• Learn to value an entire firm prior to its initial public offering
• Examine how the market defines and correctly or incorrectly values a firm
• Learn to use a multiples approach as an alternative to discounted cash flow

Distinguish the Difference Between Insight and Data to Anticipate Your Customers

• Discover how to strengthen customer insight through curiosity, introspection, and by transforming biases into empathy
• Sharpen the core insight skills of keen observation, active listening, and analytical inquiry

Navigate Organizational Politics and Power for Greater Influence

• Develop your knowledge of how power, authority, and influence operate in complex organizations
• Learn the critical skills leaders need to successfully build alliances and coalitions for getting things done
• Recognize and practice the key behaviors that will allow you to have greater influence

A Focused Leader’s Mindset

• Understand why the capability to focus one’s attention on what’s most important has become a critical executive competency
• Learn simple, research-proven methods for better focus, prioritization, and impact for you, your team, and the organization

Kelly Cutler - - Lecturer and Director of IMC Professional Program, Medill School of Journalism, Media, Integrated Marketing Communications

Gina Fong - Adjunct Lecturer of Marketing; Principal of Fong Insight

Richard Jolly - Clinical Associate Professor of Management & Organizations

Nour Kteily - Professor of Management & Operations

Mitchell A. Petersen - Glen Vasel Professor of Finance; Director of the Heizer Center for Private Equity and Venture Capital

Brooke Vuckovic - Clinical Professor of Management & Organizations