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Selling Yourself and Your Ideas
Become a magnetic and unstoppable sales leader
Kellogg Executive Education and the Kellogg Sales Institute’s Selling Yourself and Your Ideas program will force you out of your comfort zone, helping you develop the knowledge, skills and discipline needed to show up, stand out and break through in every room you’re in.
After three fast-paced days with us, you will develop:
- A refined set of communication skills, disciplines and tools that will make you a stronger, more powerful communicator.
- The ability to recognize and adapt to different communication styles for success in your daily professional and personal interactions.
- The agility to adjust your approach to different methods of communication
The program combines three main elements for powerful impact:
- Research-based, field-tested content: Gain proven strategies and insights that have driven success for some of the largest and most successful companies in the world.
- Activation: Equip yourself and your teams with tools from the Kellogg Sales Institute, enabling you to adopt the habits of high performers.
- World-class faculty: Learn from our highly rated, award-winning faculty – experienced executives, entrepreneurs, CEOs, salespeople and venture capitalists
Dive into a dynamic learning experience that pushes you beyond your comfort zone – enhancing your ability to connect, persuade, and inspire across all facets of your professional and personal life.
Incentives available for groups and teams of four or more attending open enrollment programs. Learn more
VIDEO: Hear directly from Academic Director Craig Wortmann.
VIDEO: Hear from KSI faculty about the program.
Who Should Attend
This program is ideal for:
- Executives and leaders seeking to improve team engagement and leadership communication.
- Sales professionals looking to enhance their influence and communication skills.
- Entrepreneurs focused on articulating their vision and ideas more compellingly.
- Individuals seeking effective positioning as they transition to new roles or industries.
- Consultants and advisors looking to elevate their client interactions.
- Customer success managers and leaders working to foster stronger client relationships.
Key Benefits
- Develop Powerful Communication Skills: Learn the art of persuasion to successfully convey your ideas and inspire action.
- Build Stronger Relationships: Learn techniques for building trust and rapport with diverse audiences.
- Enhance Personal Branding: Craft a personal brand that stands out and tells your unique story.
- Achieve Communication Agility: Adapt your communication style to different scenarios and audiences with confidence.
- Engage and Inspire: Use storytelling and strategic messaging to capture and retain attention.
- Overcome Communication Barriers: Identify and address common obstacles to efficient communication, ensuring your message is heard and understood.
Program Content
Become an Authentic Communicator
- Ask the right questions
- Listen to understand
- Manage difficult conversations
- Data Visualization: leverage the brain’s visual system to tell stories with data
Build Trust and Credibility
- Making a good first impression
- How to communicate your Origin Story
- Create a connection with your audience
Shape Your Personal Brand
- Why your brand is your promise
- Establish your expertise
- Stand out on LinkedIn
Create a Powerful Network
- Develop your executive presence
- Establish authority and confidence
- Be a magnet for the right people
You: The Storyteller
- Tell the right story at the right time for the right reason
- How to communicate, motivate, and persuade through story
- Become more engaging, memorable and effective
What Participants Say
Being able to attend this majestic and genius program was a forever life-changing experience. Craig and the KSI team can transmit their energy in a sort of magical, crafted journey. This is not an ordinary “sales” class and words won’t do enough justice to what I learned and lived through those 3 days. After this course I’m able to understand from a very different perspective how you can become an unstoppable person and thus thrive in your life and in business. You will never regret taking this course, you might regret not taking it.
Manuel Chico - Board Member, Supergas
Personal Consultation
Please contact us to schedule an advising session
Faculty
Craig Wortmann
Clinical Professor of Marketing; Founder & Academic Director of the Kellogg Sales Institute
Tiana S. Clark
Adjunct Professor of Executive Education
Andrew Sykes
Adjunct Lecturer of Innovation and Entrepreneurship
Steven Franconeri
Director, Northwestern Cognitive Science Program Professor of Marketing (Courtesy)
Related Programs
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Marketing & Sales