Corporate Practitioners

The GMP’s major role, within Kellogg and within the broader global marketing world, is to create synergies: between research, learning and doing, between rigorous academic research and prescriptive theory, between marketing’s distinct disciplines, between quantitative and qualitative marketing approaches, between practices and ideas taking shape in markets around the globe and – perhaps most of all – between researchers and practitioners.

Should your company desire to join in, the GMP will be delighted to work with you to structure research-oriented initiatives, identify expert faculty, share data, and estimate sponsorship requirements.

Sponsors seeking both global reach and most cost-effective deployment of their gifts and corporate staff and data inputs are encouraged to consult our Global Projects page.