Why Trust Is Key to Your Business: Lessons from Healthcare
We depend more on technology and data to support business activity—but to what extent can we trust the networks that carry data and the way machines are programmed? We rely on longer and more distributed value chains—but to what degree can we trust every link in the chain? These kinds of trust issues are increasing for managers and consumers across every sector. Healthcare leaders, in particular, are facing trust challenges at every level. Panelists in this session will talk about how they have responded to these challenges and the application of their solutions to other sectors.
Speakers
Kent Grayson Associate Professor of Marketing, Bernice and Leonard Lavin Professorship / Kellogg School of Management
Kent Grayson researches the role of fabrication and fact in consumption, and considers such topics as the benefits and drawbacks of trusting a business partner, how consumers decide whether something is authentic or fake and what happens when a “true” friend tries to sell you something. Professor Grayson is the faculty coordinator for The Trust Project at Northwestern University, and is also the co-founder and co-organizer of the Chicago Consumer Culture Community (C4), which hosts discussions among researchers whose work is influenced by theories from sociology, anthropology, communications studies and cultural studies.
Faculty Lead / Why Trust Is Key to Your Business: Lessons from Healthcare
Brenna Argall June and Donald Brewer Junior Professor of Electrical Engineering and Computer Science / Northwestern University
Dr. Brenna Argall is the June and Donald Brewer Junior Professor of Electrical Engineering and Computer Science at Northwestern University, and also an assistant professor in the Departments of Mechanical Engineering and Physical Medicine & Rehabilitation. Her research lies at the intersection of robotics, machine learning and human rehabilitation. Dr. Argall is Director of the Assistive & Rehabilitation Robotics Laboratory at the Rehabilitation Institute of Chicago, the nation's premier rehabilitation hospital. The mission of this laboratory is to advance human ability by leveraging robotics autonomy.
Speaker / Why Trust Is Key to Your Business: Lessons from Healthcare
Vahe Ayvazian Director of Marketing, US Diagnostics Business/Abbott
Vahe Ayvazian is currently the Marketing Director of Abbott’s US Diagnostics Business, overseeing the many tests, equipment and services that Abbott provides in creating diagnostics solutions for clients. Prior to Abbott, Vahe led brand management at P&G for multiple products, eventually focusing on Pantene globally. Vahe is a graduate of the Kelley School of Business at Indiana University.
Speaker / Why Trust Is Key to Your Business: Lessons from Healthcare
Lynda Chin Associate Vice Chancellor for Healthcare Transformation; Chief Innovation Officer for Health Affairs; Director, Institute for Health Transformation / The University of Texas System
Dr. Lynda Chin is an internationally known genomic scientist and a member of the National Academy of Medicine. As a board-certified dermatologist, Dr. Chin contributed to advances in cancer biology and genomics throughout her career at the Dana-Farber Cancer Institute of Harvard Medical School, the Broad Institute of MIT and Harvard, and more recently, as founding chair of the Department of Genomic Medicine at MD Anderson Cancer Center. In 2015, Dr. Chin launched the Institute for Health Transformation at the UT System to transform healthcare delivery with technology, data and analytics, starting with chronic disease management in the underserved population.
Speaker / Why Trust Is Key to Your Business: Lessons from Healthcare
Todd Murphey Associate Professor of Mechanical Engineering / Northwestern University
Todd Murphey received his Bachelor of Science degree from the University of Arizona and his doctoral degree from the California Institute of Technology. Murphey is an Associate Professor of Mechanical Engineering at Northwestern University. His laboratory is part of the Neuroscience and Robotics Laboratory, and his research interests include robotics, control, computational methods and computational neuroscience. Honors include the National Science Foundation CAREER award in 2006 and membership in the 2014-2015 DARPA/IDA Defense Science Study Group. In 2014, Murphey was named a Northwestern University Charles Deering McCormick Professor of Teaching Excellence.
Speaker / Why Trust Is Key to Your Business: Lessons from Healthcare