KelLogg Initiatives:
Innovation and Entrepreneurship
The Kellogg Innovation and Entrepreneurship Initiative kicked off in 2012 with the vision to help businesses find new ways to create value. The game plan called for three tracks: “New Venture Creation,” “Middle-Market Growth” and “Corporate Innovation.” The first track debuted last fall with 10 new courses, 10 new adjunct faculty members, 22 new internship opportunities, and 11 new student and alumni events around the Chicago area.
Next up: middle markets. This segment, which includes privately held companies and family business, makes up one-third of all private sector GDP, according to the National Center for the Middle Market.
Here, Kellogg spotlights alumni who have brought growth and scale to their midsize family businesses.
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 Blood is Thicker Than Recession Family businesses survive the downturn by sticking together and staying the course >> Read More |
 Midsize and Mighty Mike Mazzeo discusses how middle-market companies can chart a successful path to growth >> Read More |
 The Seasoned Startup Backed by years of industry experience, midcareer professionals leave corporate jobs to re-enter as entrepreneurs >> Read More |
 Breeding New Business Incubators and accelerator programs help alumni bring business ideas to life >> Read More |
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 Scaling Up Your Skill Set New CMO Program helps executives respond to the changing world of marketing >> Read More |
 Forcing the Hand of Private Politics Public pressure is driving retail companies and other private firms to self-regulate, says Daniel Diermeier >> Read More |
