Kellogg
Faculty in the Media
Kellogg
School professors continue to lend their insights on an array
of subjects, providing expertise from finance and marketing
to strategy and economics. Some recent media stories involving
Kellogg professors include the following.
"Booty
(Re)Call." "They made a point of marketing it
as a health food, and it's exactly the opposite," said
Daniel
Diermeier, the IBM Professor of Regulation and Competitive
Practice, discussing the recall of a popular children's snack
in this July 14 Newsweek story appearing on MSNBC.com.
"A brand is like a promise. If a promise is broken, it's
like an experience of betrayal."
"How
Small Firms Can Weather a Credit Crunch — Financial
Documents, Collateral Will Give Borrowers an Edge."
In this Aug. 7 Wall Street Journal article, Steven
Rogers, the Gordon and Llura Gund Family Professor of
Entrepreneurship, offered his perspective on potential effects
of a credit crunch on small businesses. While small-business
owners often are uncomfortable putting their homes up as collateral,
said Rogers, banks often demand it because doing so represents
a "testament to your conviction that this is something
you really believe in."
"Stock
Market Roller Coaster." Professor of Accounting Information
and Management Tom
Lys appeared on the Aug. 9 broadcast of "Chicago
Tonight" (WTTW) to discuss the housing market, the stock
market and the U.S. economy.
"Not
business school as usual: Jain believes real-life experiences,
global perspective are key to Northwestern's MBA program's
success." In this Aug. 12 Chicago Tribune
feature, Dean Dipak
C. Jain offered his views on the Kellogg School's approach
to management education. "Today, we cannot just teach
students managerial skills," said Jain. "We also
have to build in a leadership component." Jain also appeared
in an Aug. 9 Financial Times article ("Going global")
to note the importance of an experiential curriculum and the
school's introduction of a global course requirement.
"Monkey
see, monkey do; mimicking person across the table a winning
ploy." This Aug. 10 story in The Globe and Mail
(Canada) presented a synopsis of a recent negotiations study
co-authored by Adam
Galinsky, the Morris and Alice Kaplan Professor of Ethics
and Decision in Management.
"Lawyers
Gear Up Grand New Fees." Firms' hesitation to surpass
the $1,000 mark shows that legal services are similar to other
high-end products that sell at "just under" prices,
like the $19,900 automobile, said Eric
T. Anderson, the Hartmarx Research Associate Professor
of Marketing, in this Aug. 22 Wall Street Journal story.
"The sellers are worried that they will be perceived
as extremely expensive."
"Volatility
helps exchanges to big jump in derivatives trading."
In this Aug. 28 Financial Times feature, Robert
Korajczyk, the Harry G. Guthmann Distinguished Professor
of Finance, addressed likely dynamics in the over-the-counter
(OTC) trading markets.
"Women
take a seat on the board." In this Sept. 4 Forbes
article, Victoria
Medvec, the Adeline
Barry Davee Professor of Management and Organizations, noted
an increase in governance opportunities for women who are
not CEOs. "Many boards are realizing that a president
of a very large division often holds enough accountability
in terms of their dollar revenue stream," comparable
to a chief executive of a small company, she said.
"The
art and science of CEO performance assessment." Assistant
Professor of Accounting Information and Management Brian
Cadman articulated his views regarding executive compensation
in this Sept. 14 article published in Economic Times
(India). Earnings are generally considered a good metric because
they offer a summary measure of value added to the firm over
a given period, said Cadman, noting that it is important to
compare them to historical values or to a peer group of firms.
"Twenty
autumns on, the response needs to be different." Kathleen
Hagerty, senior associate dean for faculty and research,
contributed her insights to this Oct. 19 Financial Times
article addressing the recent credit crunch and comparing
today's market with that surrounding the market crash of 1987.
While some policymakers advocate more government regulation
of markets, albeit of a kind suited to modern sophisticated
financial instruments, others are less certain. "It's
really hard to figure out what to do," said Professor
Hagerty. "So much of this is how you as a regulator are
going to see what they [market participants] have. You have
all these instruments and it's really hard to value those
things."
|
