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Kellogg
World
Alumni
Magazine Winter 2005
COVER
STORY: Success by design
The
MMM program combines the best of management and engineering
for product innovation
Rise of a management
titan
The Kellogg
School is nearly 100 years old, but its modern incarnation
as a management leader traces an entrepreneurial arc dating
back 40 years. Here's how Kellogg has transformed itself -
and the business world
Market Inc.
Applying
economics to marketing, Philip Kotler and Louis Stern have
rewritten the discipline's rules. Their groundbreaking research
continues to drive the profession and inspire the next generation
of Kellogg faculty
The ultimate
marketing challenge
Dipak
Jain knew he would have to identify Thailand's unique essence
if he was going to tackle the really tough job: branding the
country
KAMP lights a fire
Kellogg
Alumni Mentorship Program sparks rewarding, ongoing alumni
engagement with students and recent graduates
Retired? Don't
even think it
Dean Emeritus
Donald Jacobs is more engaged than ever - in the classroom
THEORY:
An offer they can't refuse
PRACTICE:
Negotiating WISE wins with a powerful government agency
On
the cover: Professors Wally
Hopp, left, and Sunil
Chopra, the IBM Distinguished Professor of Operations,
join forces to bring engineering and management together in
the Master of Management and Manufacturing curriculum, a joint-degree
program between Northwestern University's McCormick School
of Engineering and the Kellogg School. The two MMM co-directors
are pictured in the program's new, state-of-the-art Ford Motor
Co. Engineering Design Center on the Evanston campus. Cover
photo: © Nathan Mandell
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