Germany — Frankfurt

In August, the Kellogg Alumni Club of Frankfurt held its Kellogg Summer Convention 2004, featuring experts in the pharmaceutical industry. IMS Health, a leader in data warehousing for the industry, hosted the meeting.

IMS executives presented their findings regarding the rapidly developing OTC market in Europe. In one presentation, two graduates of the Kellogg/WHU program introduced a proprietary model based on real options to value complex pharmaceutical projects such as R&D pipelines. Dr. Christian Dreger '03 successfully used this model in an acquisition executed by Essex Pharma in Switzerland. More than 35 alumni, plus guests, attended this event, which received thunderous applause when it finished at 10 p.m. Afterward, IMS hosted a gathering that lasted until after midnight. Thanks to Roman Martens '90, who organized this prominent event.