1979

Jim Litwin reports that he is doing world-class database marketing at SmartSource Direct. Last summer, he helped launch ASPen Data Services, a CRM suite of tools for data-mining and campaign development for retailers with frequent-shopper card programs. It is the first such Internet program that can work with the massive databases of food and drug chains. ASPen is being beta-tested with a major East Coast drugstore chain, and has several major grocers lined up for future launches.