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Professor
Philip Kotler |
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Professor
Louis Stern |
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Dean
Dipak C. Jain
Photos © Nathan Mandell |
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Kellogg
Marketing Enrichment Series outlines 'new mindset'
Three of
the Kellogg School's most prestigious marketing experts shared
their collective wisdom with students during a month-long set
of lectures. The Marketing Enrichment Series provided an opportunity
to gain insights from top scholars Philip
Kotler, Louis
Stern and Dipak
C. Jain. Held over four consecutive weeks, the program was
an intensive survey of some of the critical issues facing businesses
and marketing professionals as they compete in a global context.
Drawing on decades of their own research and expertise, the
professors provided frameworks for managing distribution channels,
cultivating innovation and capturing value. "The future
of marketing requires a new mindset, one that focuses on the
total customer experience," Jain said. |
