Kellogg Magazine Spring/Summer 2015



Leading the way Serial entrepreneur Larry Levy ’67 grew an empire by spotting opportunities and taking risks	Faux pas? No deal. Understanding cultural distinctions can mean big returns in emerging markets

RESEARCH INITIATIVES

Features

Making matter
Kellogg faculty and alumni launch med-tech incubator aimed at capturing a $50.4B market

Are you Uber-ready?
Kent Grayson explains how peer companies rely on your trust to succeed

#privatepolitics
Advocacy sites turn to social media to force change

NFL offseason goals
Tim Calkins on repairing the NFL brand

brave thinkers

The regulator
Sharon Bowen ’82 takes on fraud as a commissioner of the U.S. Commodity Futures Trading Commission

The early adopter
Michael Smerklo ’97 became a software-as-a-service pioneer with ServiceSource

The first line of defense
Prasanthi Gandhi ’08 co-founded Inspirotec to make the world a better place, starting with the air we breathe

The leader of consequence
Bill McDermott ’97 offers a strategic mindset and customer focus for the future of SAP

FEATURES

Features

Inside: Pacific Northwest
Kellogg alumni help grow the tech-minded companies of the region

From corporations to constituents
Alumni on how a business background prepares you for public office

Transformation through diversity
Anise Wiley-Little joins Kellogg

The crowded office
Companies turn to crowdsourcing for talent

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video extras

Finding growth strategies
Prof. Mike Mazzeo and an alumni panel discuss growth opportunities in New York.

my idea

Winding up from scratch
Chris Chon '14 brings high-quality watches direct to consumers

alumni wire