Experiential
learning
Leading
entrepreneurs bring insights to Kellogg series
Most
entrepreneurs will agree that success can occur in unlikely
places. Paul Orfalea found it in a converted hamburger
stand at the University of California at Santa Barbara almost
40 years ago. With a basic copy machine and a supply of notebooks
and pens, he satisfied an unmet demand for duplication services
among area students. Still a student himself, Orfalea called
his copy stand Kinko's.
"A
good businessperson sees what's not there," he said during
his April 19 visit to Kellogg. "As an entrepreneur you
need to use your observation skills and know that this is
what is artistic about business."
The
Kellogg School's Entrepreneurship and Innovation Program invites
leaders such as Orfalea to campus through the Distinguished
Entrepreneur Speaker Series. Founded in 2004, the series
puts students face to face with successful entrepreneurs whose
insights complement the lessons of the Kellogg classroom.
Speakers
in the series, which is supported by the Larry
and Carol Levy Institute for Entrepreneurial Practice,
discuss their challenges and rewards. Recent guests have included
Orbitz founding CEO Jeff Katz; Ben & Jerry's Co-Founder
Jerry Greenfield; NFL Hall of Fame running back Gale
Sayers; Travelocity CEO Michelle Peluso, CDW Founder
Michael Krasny; and Gund Investments CEO Gordon
Gund.
"One
of the things you know as an entrepreneur is you never stop
learning," says Jim Reynolds '82, CEO of Loop
Capital Markets, and speaker series sponsor. "You develop
an insatiable desire to hear other entrepreneurs and hear
their stories."
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