William
L. Ford Distinguished Professor of Marketing and Wholesale
Distribution
James C. Anderson co-authored "Customer Value Propositions
in Business Markets" — published in the March
issue of Harvard Business Review
— with James A. Narus and Wouter van Rossum. This
is Anderson's fifth HBR article.
Leemore
Dafny, assistant professor of management and strategy,
published "How do hospitals respond to price changes?"
in the December issue of American Economic Review.
This study finds that hospitals respond to price increases
primarily by "upcoding patients to more lucrative diagnosis
codes, rather than by soliciting additional patients with
lucrative diagnoses or performing additional well-compensated
procedures."
The Thomson Scientific newsletter, Science Watch, recently named
Michael Ludwig Nemmers Distinguished Professor of Strategy
and Organization Ranjay
Gulati the fifth-most-cited author of the past 10 years,
based on citations to papers published during that time
in Thomson-indexed journals of economics and business.
Mark
Jeffery, clinical associate professor of technology
in the Kellogg Center for Research on Technology and Innovation,
recently co-authored "On the Valuation of Multi-Stage
IT Investments Embedding Nested (Compound) Real Options"
with Michel Benaroch and Sandeep Shah. The essay will appear
in the fall 2006 Journal of Management Information Systems.
Jeffery's research on IT application portfolio management
was also featured in the January issue of CFO
magazine and the March issue of BizEd
magazine. His current research includes a survey of marketing
executives on the topic of strategic marketing ROI: myth
versus reality. Interested alumni can complete
the survey online. Participants will receive a free
benchmarking report.
Donald P. Jacobs Scholar of Marketing Ithai
Stern recently co-authored "The other pathway to
the boardroom: How interpersonal influence behavior can
substitute for elite credentials and demographic majority
status in gaining access to board appointments" (co-authored
with James D. Westphal). The article has been accepted for
publication in Administrative Science.
J.
Jay Gerber Distinguished Professor of Dispute Resolutions
and Organizations Leigh
Thompson recently published the chapter "Negotiations
Theory and Research" in Frontiers of Social Psychology.
She and co-author Hoon-Seok Choi also published the text
Creativity and Innovation in Organizations.
Professor
of Management and Organizations Brian
Uzzi and Shannon Dunlap published "How to Build
Your Network" in the December issue of Harvard Business
Review. The article articulated strategies that executives,
leaders and entrepreneurs can use to enhance their networking
skills.
In a Jan. 23 Chicago Sun-Times article, Walter
Scott, professor of management, commented on low numbers of female executives
in Chicago's 50 largest public companies. Said Scott: "Men
should be thinking that if we're successful in bringing
in top talent, we'll run rings around our competitors,"
explaining diversity as an imperative strategy. Further,
he said women need to insist upon the tools, assignments
and mentorship required to reach CEO level.
Mohanbir
S. Sawhney, the McCormick Tribune Professor of Technology,
was interviewed for the Jan. 30 issue of BusinessWeek.
On outsourcing and the challenges it poses for business
leaders, Sawhney said: "One of our tasks in business
schools is to train people to manage the virtual, globally
distributed corporation. How do you manage employees you
can't even see?"
Dean
Dipak
C. Jain's perspective contributed to the Feb. 2 edition
of The Economist. On Kraft's restructuring to increase
profit margins, Jain explained why incremental improvement
may not be enough to convince consumers to pay more for
Kraft's products when generic rivals' cost less. "Pricing
is transparent, value is opaque," said Jain. He also
explained higher risks, such as offering new products like
organic or ethnic food, might have more potential benefit
for Kraft.
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| Financial
Times
ranked Philip
Kotler, the SC Johnson & Son Distinguished
Professor of International Marketing, among
the top leaders in the world of business.
Kotler, the only academic named, appeared
at No. 4 on the annual list, published in
November. Kotler's image also recently appeared
on a postage stamp in Indonesia. |
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| Indonesia
gives Professor Kotler its seal of approval. |
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Clinical
Associate Professor of Marketing Tim
Calkins recently was featured on CNBC's "Squawk
Box." Calkins explained how the Kellogg School's Super
Bowl advertising review panel of 35 students rated Super
Bowl commercials based on breakthrough, branding, likeability,
and persuasiveness. Dove and Careerbuilder.com
pulled in the highest marks.
For
the Feb. 10 edition of Investor's Business Daily,
Shane
Greenstein, the Elinor and H. Wendell Hobbs Distinguished
Professor of Management and Strategy, discussed advantages
of entering a market directly after the prime mover. Greenstein
noted a distinction between first movers and early movers,
explaining the latter are fast followers. Early movers can
establish customer loyalty, alliances with other firms,
cost efficiencies and other advantages that can be difficult
to beat, he said.
John
L. Ward, clinical professor of family enterprise and
co-director of The Center for Family Enterprise, was interviewed
for a Feb. 19 article in The New York Times focusing
on the perils of family-owned corporations. According to
Ward, only about half of all family businesses make it to
a second generation of ownership, with some media companies
faring better. "In terms of family members, it's very
easy for them to be attracted to the company," he said.
"It's not like making widgets."
In
a Feb. 19 Chicago Tribune article about the legal
battle over the BlackBerry messaging system, James
Conley, clinical professor of technology, offered his
perspective on technology patents and litigation. "If
you're going to get into the patent game, you better be
ready for litigation," Conley said. "The Wright
brothers, they sued the hell out of everybody."
Therese
J. McGuire, professor and chair of management and strategy,
provided insight for The Economist in its Feb. 23
issue. McGuire addressed strategies of gubernatorial state
tax spending. She said Illinois Governor Rod Blagojevich
has been able to increase spending while offering tax breaks
in part through a series of "Band-Aids or one shot
deals." Among those: counting future pension savings
as current revenues, tapping into the state's highway fund
and drawing from Illinois' tobacco settlement money.
Associated
Press on Feb. 28 offered findings from the research of David
S. Dranove, the Walter J. McNerney Distinguished Professor
of Health Industry Management. Dranove (with Michael L.
Millenson) contested a 2005 study indicating nearly half
of all personal bankruptcies are the result of costly illnesses.
Dranove and Millenson reported 17 percent of bankruptcies
are due in part to illness-related expenses.
The
New York Times quoted
Tom
Lys, the Gary A. Rosenberg
Professor of Real Estate Management, in a March 1 article
on the advantages of a down market for real estate sellers
and buyers. Said Lys: "It's a funny thing. You're poorer
but the thing you really want has gotten cheaper."
