|
Students
watch Super Bowl... for the ads
Kellogg
School Professor Tim
Calkins led a team of his students as they assessed and
ranked advertising during this year's Super Bowl. The Kellogg
School Super Bowl Advertising Review panel gauged which marketing
efforts hit the mark — and which didn't. Toyota Prius
was ranked best, with Pepsi second. "As always, the Super
Bowl featured a mixed bag of advertising," said Calkins. The
panel ranked each advertiser based on the strength of its
branding, breakthrough, persuasiveness and likability.
Coverage
of the event appeared in The Wall Street Journal, Chicago
Sun-Times, BusinessWeek, and an Associated Press
article ran in numerous publications including USA Today,
Forbes and The New York Times among others. |
