Kellogg Magazine Fall/Winter 2018
Titans of marketing
Millions of people around the world have been influenced by the Kellogg Marketing Department — they just don't know it.
What began in the 1960s as a fresh crop of Kellogg marketing professors eventually turned into a core partnership that revolutionized the way we think about and practice marketing today. At the center of that partnership are five professors — Sidney Levy, Phil Kotler, Brian Sternthal, Bobby Calder and Louis Stern.
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Departments
Headlines
The end of Dean Blount's era, alumni award winners and the Two-Year MBA Class of 2020 profile
Brave thinkers
Get to know three alumni who have used their Kellogg education to challenge the status quo
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Add books written by alumni to your 'must read' list.