Kellogg Magazine
Features
Titans of marketing
Millions of people around the world have been influenced by the Kellogg Marketing Department — they just don't know it.
What began in the 1960s as a fresh crop of Kellogg marketing professors eventually turned into a core partnership that revolutionized the way we think about and practice marketing today. At the center of that partnership are five professors — Sidney Levy, Phil Kotler, Brian Sternthal, Bobby Calder and Louis Stern.
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