Kellogg Magazine Fall/Winter 2015



The road to 2020 Five years into its transformation, Kellogg has proved once again that it is a pioneer among business schools	The revolution will be programmable Connecting markets to networks can net huge profits

RESEARCH INITIATIVES

The science of social
Data cuts through human bias to reach conclusions

Building a winning program
Resources, mentoring and classes make a winning formula for Kellogg's new venture competition teams

Engaging public policy
Janice Eberly, former chief economist for the U.S. Treasury, says companies should seek out policy interests and contribute

Culture shock
It may be jarring, but changing company culture is key to a successful turnaround, says Gregory Carpenter

brave thinkers

The bibliophile
With a data-driven focus, John Wood brings literacy to some of the world's most impoverished regions

The Midas touch
Jenny Lee is the first woman to crack the top 10 of Forbes' tech investor list this year, and has no plans of slowing down

The bridge builder
Charlie Baker brings together both sides of the aisle as governor of Mass

The new boss
Since becoming chair of Carlson in 2014, Diana Nelson has moved quickly to ensure the company's continued success

FEATURES

Features

Are you really looking for the best?
Faculty weigh in on bias in hiring practices

Pulling a corporate counterpunch
As startups push their way into the marketplace, established companies seek new competitive responses

Evolution of an entrepreneur
Successful entrepreneurs help develop the next generation

Engaging the alumni
Shane O’Brien ’05 looks to strengthen Alumni Relations as its new Senior Director.

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video extras

The Internet of Things is coming
Sonita Lontoh '06

The Kellogg’s Global Hub takes shape
Building top-off

my idea

Electrifying your base
Utility smart-data firm Meter Genius finds new ways to engage its customer base

alumni wire