HelloFresh: Innovation in Advertising

HelloFresh dominated the crowded meal-kit delivery service market in 2023 and wanted to keep its lead by creating cutting-edge advertising that would generate excitement and grow the business. The digital marketing team was tasked by the company's CMO with producing a technologically fresh option within a tight deadline. The team had to decide whether taking advantage of TikTok, AR/VR (via Apple's Vision Pro), or Gen AI would be the best way to move HelloFresh forward.