Journal Article

How Marketing Perks Influence Word-of-Mouth

Journal of Marketing
Author(s)

Monika Lisjak

Andrea Bonezzi

Derek D. Rucker

Date Published: 2022
Citations: Lisjak, Monika, Andrea Bonezzi, Derek D. Rucker. 2022. How Marketing Perks Influence Word-of-Mouth. Journal of Marketing. 128-144.
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