Journal Article

Uniting the tribes: Using Text for Marketing Insight

Journal of Marketing
Author(s)

Ashlee Humphreys

J. Berger

Wendy Moe

David Schweidel

Oded Netzer

Stephan Ludwig

Date Published: 2021
Citations: Humphreys, Ashlee, J. Berger, Wendy Moe, David Schweidel, Oded Netzer, Stephan Ludwig. 2021. Uniting the tribes: Using Text for Marketing Insight. Journal of Marketing.
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