Journal Article

Fear of Detection and Efficacy of Prevention: Using Construal Level to Encourage Health Behaviors

Journal of Marketing Research
Author(s)

Chethana Achar

Nidhi Agrawal

Meng-Hua Hsieh

Date Published: 2020
Citations: Achar, Chethana, Nidhi Agrawal, Meng-Hua Hsieh. 2020. Fear of Detection and Efficacy of Prevention: Using Construal Level to Encourage Health Behaviors. Journal of Marketing Research. 1-17.
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