Book Chapter

The Elaboration Likelihood Model: Understanding Consumer Attitude Change

Author(s)

Jacob Teeny

Pablo Briñol

Richard Petty

Date Published: 2016
Citations: Teeny, Jacob, Pablo Briñol, Richard Petty. 2016. The Elaboration Likelihood Model: Understanding Consumer Attitude Change.
Print

Get to know more about our programs and community.

ATTEND AN EVENT