Journal Article

Increasing Effectiveness of Communications to Consumers: Recommendations Based on the Elaboration Likelihood and Attitude Certainty Perspectives

Journal of Public Policy and Marketing
Author(s)

Derek D. Rucker

Richard Petty

Date Published: 2006
Citations: Rucker, Derek D., Richard Petty. 2006. Increasing Effectiveness of Communications to Consumers: Recommendations Based on the Elaboration Likelihood and Attitude Certainty Perspectives. Journal of Public Policy and Marketing. (1)29-52.
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