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Case
Nintendo, Inc.
Author(s)
The case first describes Nintendo's rise to dominance in the home video game industry in the late 1980s. It then presents the challenges Nintendo faced in 1990 as 16-bit processors entered the market against the 8-bit Nintendo Entertainment System.
Date Published:
01/01/1992
Discipline:
Strategy
Key Concepts:
Incentives to Invest in Quality, Network Externalities, Replacement Efficiency Effects, Real Option Value
Citations:
Satterthwaite, Mark, John-Lindell Pfeffer. Nintendo, Inc.. 5-204-262 (KEL087).
