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Author(s)

Pankaj Ghemawat

Michael Whinston

Describes the competitive situation facing the market leader in antiknock additives, the Ethyl Corp. Demand is declining rapidly and Ethyl has to decide whether to close capacity, and if so, how. Raises issues of corporate as well as SBU strategy because antiknock additives are Ethyl's principal product.
Date Published: 1987
Citations: Ghemawat, Pankaj, Michael Whinston. 1987. Ethyl Corp. in 1979.