Journal Article

It's Time to Cut Down on Advertising Waste

Business and Society Review
Author(s)

Philip Kotler

Paul Bloom

Presents a proposal on how to cut down advertising expenditures in the U.S. Reduction in the number of brand competition; Economic penalties for advertising; Economic incentives for reduced advertising.
Date Published: 1972
Citations: Kotler, Philip, Paul Bloom. 1972. It's Time to Cut Down on Advertising Waste. Business and Society Review. (4)9-18.
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