Nils Wernerfelt

Nils Wernerfelt joined the marketing department at the Kellogg School of Management in 2023. Professor Wernerfelt's core research focuses on policy questions facing the digital advertising industry today, though he has broader interests in online marketing, analytics, and digital platforms. Recent work includes analyses of the effects of privacy regulation on ad effectiveness and market structure, estimates of the consumer value of ad personalization, and large-scale meta-analyses of digital advertising effectiveness.

Professor Wernerfelt holds a PhD in Economics from MIT and a BA in Mathematics from Harvard. Prior to joining Kellogg, he was a Director on the Economics and Policy Research team at Meta.