Nils Wernerfelt
Assistant Professor of Marketing
Nils Wernerfelt joined the marketing department at the Kellogg School of Management in 2023. Professor Wernerfelt's core research focuses on policy questions facing the digital advertising industry today, though he has broader interests in online marketing, analytics, and digital platforms. Recent work includes analyses of the effects of privacy regulation on ad effectiveness and market structure, estimates of the consumer value of ad personalization, and large-scale meta-analyses of digital advertising effectiveness.
Professor Wernerfelt holds a PhD in Economics from MIT and a BA in Mathematics from Harvard. Prior to joining Kellogg, he was a Director on the Economics and Policy Research team at Meta.
Topics in Quantitative Marketing (MKTG-552-0)
This seminar required of 2nd-4th year students exposes students to working papers in current areas of active research. Students read, present, and discuss recent papers with the goal of improving their ability to evaluate a paper's academic contribution and managerial relevance and to further extend their knowledge of models and methods.
Marketing Research and Analytics (MKTG-450-0)
The objective of this course is to provide a fundamental understanding of marketing research methods employed by well-managed firms. The course focuses on research design, sampling, data collection, and data analysis to extract the most valuable information. Throughout the course, we examine the proper use of statistical analyses with an emphasis on the interpretation and use of results. Students work individually and in assigned teams to learn appropriate utilization of marketing research techniques to solve business problems. As experiential learning, teams will work on a capstone market research project for a client.
