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Marketing

Associate Professor of Marketing

Portrait of Artem Timoshenko, Faculty at the Kellogg School of Management

Artem Timoshenko is an Associate Professor of Marketing at the Kellogg School of Management, Northwestern University. He develops and applies quantitative methods to improve marketing practice and product development. Professor Timoshenko’s research relies on field experiments and proof-of-concept studies with close industry collaborations. His recent work covers retail, financial services, automotive, and technology industries with a focus on marketing strategy, analytics and customer insights.

Professor Timoshenko holds a Ph.D. in Marketing from MIT Sloan School of Management, an M.A. in Economics from New Economic School, and a Diploma in Applied Mathematics and Computer Science from Moscow State University.

About Artem
Research interests
  • Targeted Marketing
  • Data-Driven Product Design
  • Pricing and Markdown Optimization
  • MSI Young Scholar Award, ISMS Marketing Science Institute (MSI)
    Frank M. Bass Dissertation Paper Award, Finalist
    John D.C. Little Best Paper Award, Finalist
    Robert D. Buzzell Best Paper Award, Finalist, ISMS Marketing Science Institute (MSI)
    Marketing Science Institute (MSI) Research Priorities Award, Marketing Science Institute
    ISMS Doctoral Dissertation Proposal Award, INFORMS Marketing Science
    MSI Alden G. Clayton Doctoral Dissertation Proposal Award
    AMA-Sheth Foundation Doctoral Consortium Fellow

Topics in Quantitative Marketing (MKTG-552-0)

This seminar required of 2nd-4th year students exposes students to working papers in current areas of active research. Students read, present, and discuss recent papers with the goal of improving their ability to evaluate a paper's academic contribution and managerial relevance and to further extend their knowledge of models and methods.