Jacob Teeny

Jacob (Jake) Teeny, Ph.D., is an Assistant Professor of Marketing at the Kellogg School of Management, specializing in the study of consumer behavior. Broadly, his work examines the science of social influence and addresses three major questions: (1) When are people most likely to try to influence other people? (2) What kinds of persuasion, both from people and organizations, is most effective? and (3) How do moral norms and real-world events influence widespread opinions and beliefs?

His research on these topics has been published in some of the top marketing and psychology journals and has been covered in a variety of news outlets, such as Business Insider, TIME, The Atlantic, and more. He currently has a book (The Handbook of Personalized Persuasion: Theory and Application) that covers much of his research on social influence.

Additionally, Jake also has a longstanding passion for storytelling and has written and spoken on how to excel at storytelling in advertisements, personal selling, and creative writing. He uses these same principles when teaching marketing and psychology content to others, whether it’s MBA students, TEDx talks, online courses, or seminars for brands and organizations.

To learn more about Jake and his work visit https://EverydayPsych.com