Neal Roese
SC Johnson Chair in Global Marketing
Professor of Marketing
Professor of Psychology, Weinberg College of Arts & Sciences (Courtesy)
Neal Roese is a globally recognized expert in the psychology of consumer choice. He is the SC Johnson Chair in Global Marketing at the Kellogg School of Management, holds a Ph.D. in psychology from Western University, Canada, and was the marketing department chair at Kellogg from 2020-23. He teaches Strategic Brand Management, Startup Branding, and executive education modules on brand strategy. His scholarly research examines basic cognitive processes underlying choice, with a focus on how people think about decision options, make predictions about the future, and revise understandings of the past. His research and insights have appeared in over 100 scholarly publications, 2 books, and a variety of popular media outlets including the Harvard Business Review, Fast Company, and Inc. He lives in Evanston with his wife, Elizabeth.
- Judgment and Decision-Making; Counterfactual Reasoning; Regret; Hindsight Bias; Causal Inference
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PhD, 1993, University of Western Ontario, Canada
MA, 1990, University of Manitoba, Canada
BSc, 1987, University of British Columbia, Canada -
SC Johnson Chair in Global Marketing, Professor of Marketing, Marketing, Kellogg School of Management, Northwestern University, 2018-present
John L. and Helen Kellogg Professor of Marketing, Marketing, Kellogg School of Management, Northwestern University, 2013-2018
Professor, Marketing, Kellogg School of Management, Northwestern University, 2009-2013
Professor, Department of Psychology, Northwestern University, 2009-present
Professor, University of Illinois at Urbana-Champaign, 2005-2009
Associate Professor, University of Illinois at Urbana-Champaign, 2002-2005
Associate Professor and Canada Research Chair in Social Psychology, Simon Fraser University, Canada, 2000-2002
Assistant Professor, Northwestern University, 1994-2000
Postdoctoral Fellow, University of California, Santa Barbara, 1993-1994 -
Fellow, Society for Personality and Social Psychology
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Co-Editor, Routledge Open Science, 2023
Editorial Board, Social Cognition, 2016
Editorial Board, Journal of Experimental Social Psychology, 2012-2016
Editorial Board, Journal of Management, 2011
Guest Editor, Psychology and Marketing, 2000-2001
Editorial Board, Psychology and Marketing, 2005-2019
Editorial Board, Psychological Inquiry, 2002
Editorial Board, Personality and Social Psychology Bulletin, 2000-2016
Associate Editor, Social Cognition, 2008-2010
Editorial Board, Perspectives on Psychological Science, 2007-2010
Editorial Board, Social Cognition, 2005-2008
Editorial Board, Organizational Behavior and Human Decision Processes, 1998-2001
Editorial Board, Journal of Personality and Social Psychology: Attitudes and Social Cognition, 1996-2012
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