Ilya Morozov
Assistant Professor of Marketing
Ilya Morozov is an Assistant Professor of Marketing at the Kellogg School of Management, Northwestern University. His most recent research combines machine learning tools, field experiments, and rigorous economic models to improve personalized product recommendations, optimize the design of online platforms, and understand the effectiveness of online ads.
Professor Morozov holds a Ph.D. in Quantitative Marketing from Stanford Graduate School of Business, an M.Sc. in Economics and Finance from the Center for Monetary and Financial Studies (CEMFI) in Madrid, and a BA in Economics from the Higher School of Economics (HSE) in Moscow.
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Referee, Journal of Marketing Research, 2023
Ad-hoc Reviewer, QME, 2022
Ad-hoc Reviewer, Marketing Science, 2022
Ad-hoc Reviewer, Management Science, 2021
Ad-hoc Reviewer, Marketing Science, 2021
Launching New Products and Services (MKTG-465-0)
The course deals with the challenge of launching new products and services into the market. Focusing mainly on large and established companies interested in pursuing growth, we will discuss the steps needed to bring products to market, including understanding customer needs, conducting sales forecasts, and designing a launch plan, including targeting, positioning, advertising, pricing, and distribution decisions. Class sessions will include a combination of lectures, in-class exercises, case discussions, simulations, and guest speakers. Deliverables include individual and groups assignments and a final group project.
