Ilya Morozov

Ilya Morozov is an Associate Professor of Marketing at the Kellogg School of Management, Northwestern University. His research focuses on how consumers make choices in markets where they are not fully informed about existing products and their attributes. He also studies how marketers can help consumers make better decisions in such environments through personalized ads and promotions. In his most recent work, he explores how practitioners can estimate demand for various products by combining traditional demand estimation methods with state-of-the-art machine learning models.

Professor Morozov holds a Ph.D. in Quantitative Marketing from Stanford Graduate School of Business, an M.Sc. in Economics and Finance from the Center for Monetary and Financial Studies (CEMFI) in Madrid, and a BA in Economics from the Higher School of Economics (HSE) in Moscow.