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Marketing

Clinical Professor of Marketing

Research Professor of Marketing

Portrait of Michal Maimaran, Faculty at the Kellogg School of Management
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Dr. Maimaran joined the Marketing Department at the Kellogg School of Management at 2008 after completing her Ph.D. in Marketing at the Stanford Graduate School of Business. Her research focuses on studying judgment and decision making with a focus on children's decision making. Her work appears in leading academic journals, such as the Journal of Consumer Research, Journal of Marketing Research, and Organizational Behavior and Human Decision Processes.

About Michal
Research interests
  • Children Decision Making
  • Consumer Judgment and Decision Making
Teaching interests
  • Marketing Research
  • Marketing Management
  • Consumer Behavior
  • Behavioral Decision Making
  • PhD, 2008, Marketing, Graduate School of Business, Stanford University
    MA, 2003, Psychology, Hebrew University of Jerusalem, Summa cum Laude
    BSc, 2001, Double Major: Mathematics & Psychology, Hebrew University of Jerusalem, Magna cum Laude
  • Research Professor of Marketing, Kellogg School of Management, Northwestern University, 2022-present
    Research Associate Professor of Marketing, Kellogg School of Management, Northwestern University, 2016-2022
    Research Assistant Professor of Marketing, Kellogg School of Management, Northwestern University, 2014-2016
    Visiting Assistant Professor of Marketing, Kellogg School of Management, Northwestern University, 2008-2014
  • Finalist, the 2024 Paul E. Green Award, Journal of Marketing Research
    Paper title: Using Price Promotions to Drive Children's Healthy Choices in a Developing Economy, Journal of Marketing Research, 2026
  • Ad-hoc Reviewer, Journal of the Association for Consumer Research, 2015
    Ad-hoc Reviewer, Management Science, 2014
    Ad-hoc Reviewer, Journal of Personality and Social Psychology, 2013
    Ad-hoc Reviewer, Israel Science Fonudation, 2013
    Ad-hoc Reviewer, Journal of Marketing Research, 2013
    Ad-hoc Reviewer, Journal of Consumer Psychology, 2011
    Ad-hoc Reviewer, Journal of Consumer Research, 2008